Department: University & Internships
Location: Indonesia
Job Description
- Working closely with the Indonesia branding and marketing management team to assist concept development and drive effective branding strategy for business growth
- Developing effective and impactful campaigns that relevant to target audience, ensuring the activities are in line with Lazada’s strategic business direction
- Managing marketing campaign planning and execution by working closely with commercial team, functional team, regional team, media and creative agencies.
- Monitoring marketing and branding initiatives are performed with required quality, within agreed cost & timescales.
- Monitoring the campaign and acting fast to ensure the campaign target is achieved
- Helping HOB to write post campaign reports and brand analytics with actionable recommendations in line with Lazada’s business objectives
- Analysing market research data to understand current branding challenges and potential opportunities in the market
- Assisting Project Manager which include project status reporting, tracking and follow up to ensure projects are produced on time and within budget
Job Requirements
- Study in Management/Business/Advertising/Media/Marketing/Communications or equivalent.
- Have good analytic skill of consumers insight, current market data and trends.
- Interested in managing offline and online marketing activities
- Mature, meticulous with strong oral as well as written communication and interpersonal skills to work with regional team, commercial team, creative agency, media agency, and other partners.
- Excellent command of English and Bahasa, both written and spoken. Ability to read and write in Mandarin is an added advantage;
- Strong ability to work efficiently and effectively, to multi task, and to handle last-minute changes in a fast-paced environment
- Agile and ability to succeed in a fast-paced, innovative, and rapidly evolving industry and organization